Snap-O-Razzo x THE REST STOP Memo

Earlier this summer, my boss came up to me and asked if I could make a quick memo for Snap-O-Razzo Hotdogs and THE REST STOP's partnership with them. I immediately took up his offer and started getting to work.

I spent a lot of time looking through their brand document, getting a feel for their general design language, as well as gathering the text I needed for the specific product that needed to be mentioned, and finding a handful of quotes that stuck out and drive home what Snap-O-Razzo is all about.

Honestly, the most difficult part of this project was finding a font that represented the brand. I wasn't provided a branding guide, so I really just had to gather the colors, font, and imagery on my own. The result is something that is undoubtedly Snap-O-Razzo, and is both clean, clear, and capitivating.

This memo can be found on both Snap-O-Razzo and THE REST STOP's social media accounts here.